$18.3B
Total horticulture sales
U.S. horticulture operations sold $18.3 billion in floriculture, nursery, and specialty crops in 2024.
Source: USDA, 2024 censusReference data
U.S. Floriculture & Horticulture Statistics, 2024
A clear, source-linked snapshot of the growers, crops, and sales behind American floriculture and horticulture.Last updated August 18, 2026. All figures below use the U.S. Department of Agriculture’s 2024 census data.
At a glance
Eight figures that show the scale of the flower business.
Floriculture includes the commercial production of flowers and ornamental plants, from annual bedding plants and flowering potted plants to perennials, cut flowers, foliage, and propagative materials. The 2024 federal census places those floral crops alongside nursery and specialty crops to provide a broader picture of American horticulture.
The figures on this page are intended as a practical reference for writers, researchers, floral professionals, and anyone looking for a current national snapshot. Every statistic comes from the same federal release, so definitions and reporting periods stay consistent. Individual figures have stable links for straightforward citation.
23,060
Horticulture operations
The 2024 Census of Horticultural Specialties counted 23,060 horticulture operations in the United States.
Source: USDA, 2024 census67%
Sales in 10 leading states
Ten states accounted for 67% of all U.S. horticulture sales in 2024.
Source: USDA, 2024 census$2.67B
Annual bedding and garden plants
Annual bedding and garden plants generated $2.67 billion in sales, up 19% from 2019.
Source: USDA, 2024 census$1.29B
Potted flowering plants
Potted flowering plants generated $1.29 billion in sales, up 7% from 2019.
Source: USDA, 2024 census$1.36B
Herbaceous perennials
Potted herbaceous perennials generated $1.36 billion in sales, up 47% from 2019.
Source: USDA, 2024 census$3.07B
California horticulture sales
California led the nation in horticulture sales in 2024.
Source: USDA, 2024 census$2.15B
Florida horticulture sales
Florida recorded $2.15 billion in horticulture sales in 2024.
Source: USDA, 2024 censusWhat this shows
Flowers are a large, varied American production category.
Annual bedding and garden plants, potted flowering plants, and herbaceous perennials all appear among the top horticulture commodities in the federal census. That mix reflects a broad industry serving home gardens, retail displays, events, landscapes, and interiors, not one single product category.
California, Florida, and Oregon led the nation in total horticulture sales. The census also found that family- or individually-owned operations made up 56% of operations, while corporate-owned operations accounted for 63% of sales.
Methodology and source
How to read these figures.
These are sales values and operation counts reported in the USDA National Agricultural Statistics Service’s 2024 Census of Horticultural Specialties. The census covers floriculture, nursery, and specialty crops across the United States.
Values are presented exactly as reported or with the federal release’s own rounded units. This page does not combine separate surveys or estimate missing figures.
Cite this page
Artisan’s Studios. “U.S. Floriculture & Horticulture Statistics, 2024.” Updated August 18, 2026. https://artisans-studio.com/floriculture-statistics
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